Among the types of works, moral books should pay more attention to the persuasion the audience, because they are basically written with the aim of influencing the behavior of the audience; So that they can remove their moral vices and motivate them to do good deeds. One of the most important Shia moral works in Persian language is called Mi’raj al-Sa’adat. Mullah Ahmad Naraqi (died in 1244 or 1245 AH) freely translated his father Mullah Mahdi's (died 1209 AH) Jami’ al-Sa’adat from Arabic to Persian, added some content to it, and made some corrections in the arrangement of the content; In such a way that he himself talks about "authorship" in the introduction of the book, which he named Mi'raj al-Sa’adat. Naraqi used the verses of the Holy Qur'an, authentic Shia traditions and hadiths, previous moral books, Views of Greek sages and meaningful Persian literature to outline the ethical issues of Me'raj al-Sa’adat. This book found a high place among Persian moral books since that time. In the article the signs of this success will be described. The popularity and fame of this work, in addition to being related to the value of the contents and the credibility of Fazelein Naraqi (Mullah Mahdi and Mullah Ahmad Naraqi), also comes back to the features of the text that lead to the audience's persuasion. In this article, the focus will be on the text of the book Mi’raj al-Sa’adat, and the success factors of Mullah Ahmad Naraqi in communicating with the audience and persuading them will be considered.